I am a philosopher of technology and a professor of design theory at ELISAVA Barcelona School of Design and Engineering. I think, write and lecture about how we shape things and those things, in turn, co-shape our lives. More specifically, my work focuses on the ethics of machine intelligence and its effects on society, on the one hand, and on design studies and professional ethics, on the other.
I am the author of “The Goods of Design: Professional Ethics for Designers” (Rowman & Littlefield, 2021), which was reviewed as “Essential. All readers” by CHOICE magazine and later selected for their prestigious 2022 list of Outstanding Academic Titles. I have also published other books and a variety of chapters in edited volumes published by imprints such as Routledge and Bloomsbury.
I have authored and co-authored more than a dozen papers on topics such as data epistemology, autonomous weapons, machine learning in health, algorithmic justice, and professional ethics, which were published in top academic journals such as AI & Society, American Journal of Bioethics, Big Data & Society, Ethics and Information Technology, Journal of Bioethical Inquiry, ACM Interactions, and IEEE Technology and Society Magazine.
At ELISAVA Barcelona School of Design and Engineering, besides being a professor at graduate and undergraduate level, I’m the head of the MA in User Experience. I have a proven track record in teaching leadership and curriculum development in undergraduate and postgraduate teaching and in the development of new courses at postgraduate and undergraduate levels. For eight years, I served as the head of the Graphic and Interaction Design department, and later, for four years, I chaired the M.Res in Design and Communication.
I have lectured at universities and educational institutions in countries such as Spain, Germany, Argentina, Ecuador, The Netherlands, Canada, Israel, UK, USA, and Mexico. I have given talks at global firms such as Boston Consulting Group, SAP, Fjord, and Designit, as well as for large professional organizations such as AIGA and the World Design Organization.
As a design consultant, I led service design, innovation, and UX projects for non-profit and for-profit organisations for over 15 years before switching to academia in 2010.
My education: PhD in design theory from the University of Southampton (UK); MA in ethics and philosophy of religion from the University of Birmingham (UK); diploma of advanced studies in design research (MPhil equivalent) from the Universitat de Barcelona (ES); bachelors degree in publishing from the Hogeschool van Amsterdam (NL).
I am a proficient surfer and the father of three ferocious daughters.
I had twice a 1 in 5 chance of dying but didn’t.
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Ariel Guersenzvaig, PhD 