Ariel Guersenzvaig, PhD

Academic Conferences and invited talks

The image shows a speaker on a brightly lit stage at the European Design Festival 2022 in Tallinn, Estonia. The stage has a vibrant pink design, and the backdrop prominently displays the word "RESPONSIBILITY" in bold white letters, along with the speaker's name, Ariel Guersenzvaig, and the title of the talk: "Design, Responsibility, and Self-Enactment" The speaker is casually dressed, addressing the audience in a professional setting focused on design and ethics.

Peer-reviewed academic conferences

Guersenzvaig, A., & Casacuberta, D. (2023). Intimacy/Integrity: a framework for underpinning design education.AMPS Proceedings Series Teaching Beyond the Curriculum: Focus on Pedagogy, November 15-17, 2023, Glasgow, UK. Online.

Guersenzvaig, A. (2023). Can machine learning make naturalism about health truly naturalistic? A reflection on a data-driven conception of health Collective Experiences in the Datafied Society: Third international Data Justice conference, June 19-20, 2023, Cardiff University in Cardiff, UK. 

Guersenzvaig, A., & Ventura, J. (2022). Design practice, professional responsibility, and self-enactment. DTRS13: 13th Design Thinking Research Symposium, 22-24 March 2022, Haifa, Israel.

Guersenzvaig, A., & Sangüesa, R. (2022). A critical reflection on the treatment of AI systems’ “agency” in the (Spanish) media Ninth Mexican International Conference on Human-Computer Interaction. November 16-18, 2022, Online. 

Guersenzvaig, A. (2022). Can machine learning make naturalism about health truly naturalistic? International Conference Ethics of Socially Disruptive Technologies (ESDIT2022), 6 & 7 October 2022, Oegstgeest, The Netherlands. 

Guersenzvaig, A. (2022). Is Machine Learning a silver bullet for naturalism about health? 16th World Congress of Bioethics, 20-22 July 2022, Basel, Switzerland.

Guersenzvaig, A. (2022). Machine learning, health, and the end of theory 4th Weizenbaum Conference, Berlin, Germany.

Guersenzvaig, A. (2021). An inquiry into the goods of design: understanding design as a MacIntyrean practice Social Design Network Symposium, 14/OCT/2021, Budapest, Hungary.

Guersenzvaig, A. (2021). The Goods of Design: design as a practice The 14th Annual Conference of  the International Society for MacIntyrean Enquiry, Bergamo, Italy. Online.

Casacuberta, D., & Guersenzvaig, A. (2021). Collaborative methodologies to discuss ethical implications of AI (Tutorial) Mozilla Festival,  Online.

Guersenzvaig, A. (2020). Responsibility as self-enactment Conference on PHILOSOPHY OF HUMAN TECHNOLOGY RELATIONS 2020, Twente, The Netherlands. 

Guersenzvaig, A. (2019). The goods of design: a regulative ideal for the design profession. 4TU.Ethics Bi-annual Conference 2019 “Ethics of Socially Disruptive Technologies”, Eindhoven, The Netherlands.

Guersenzvaig, A. (2019). Ethics and social responsibilities in deploying AI (panel), IOT Solutions World Congress, Barcelona, Spain. 

Casacuberta, D., & Guersenzvaig, A. (2019). Understanding and preventing algorithmic injustice International Conference on Ethics, Faculty of Arts, University of Porto. 19-21 June, 2019. Porto, Portugal.

Guersenzvaig, A. (2018). Design Ethics: A Dual Challenge 12th International Conference on Design Principles & Practices, Barcelona, Spain. 

Guersenzvaig, A. (2015). Intuition as a valid form of design decision making. Learn x Design 2015, 3rd international conference for design education researchers, Chicago, USA.

Guersenzvaig, A. (2015). Mapas de Experiencia y Cocreación en Arquitectura y Urbanismo. Conference on Cooperative Architecture, Barcelona, Spain. 

Guersenzvaig, A. (2008). A service design course at ELISAVA School of Design: some highlights and reflections First Nordic Conference on Service Design and Service Innovation. Oslo, Norway. 

Guersenzvaig, A. (2008). Usabilidad y Estética USID 08 5ta Jornada d’Usabilitat en Sistemes d’Informació,  Barcelona, Spain.

Guersenzvaig, A. (2004). Los personajes como herramienta de diseño. AIPO Interacción 2004, Lleida (España).

Atxondo, S., & Guersenzvaig, A. (2004). Reestructuració de l’arquitectura d’informació a la intranet de “la Caixa”. El card sorting per entendre els models mentals dels usuaris. 1a Jornada d’Usabilitat en Sistemes d’Informació, Barcelona, Spain. 

Invited talks

The image shows a speaker giving a presentation in a professional setting, wearing a suit and speaking into a headset microphone. The background features the logo and text for the Univesity of Vic, suggesting an academic or formal lecture. The speaker appears to be addressing an audience, emphasizing a point with an expressive gesture, indicative of an engaging and informative talk.


Guersenzvaig, A. (2025). Consideraciones éticas durante el ciclo de vida de un proyecto de IA. In Misión IA: Regulación y ética. Madrid: patio Campus.

Guersenzvaig, A. (2024). ¿A qué estamos llamando inteligencia? In IX Reunión de bioética y profesionalismo: Reflexiones éticas ante la inteligencia artificial y las nuevas tecnologías. Madrid: Grupo de Bioética FEMI, Sociedad Española de Medicina Interna.

Guersenzvaig, A. (2023). IA, chatbots, ética y hype. In La invasió del ChatGPT en el món del turisme. Vilanova i la Geltrú: Agència NODE Garraf, Diputació de Barcelona, Ajuntament de Vilanova i la Geltrú.

Guersenzvaig, A. (2023). Can machine learning make naturalism about health truly naturalistic? In Data Science for Barcelona. Barcelona: Barcelona Supercomputing Center and Universitat Oberta de Catalunya.

Guersenzvaig, A. (2023). IA y salud. In Medicina personalitzada i “persona”: una necessària mirada des de la bioètica. Barcelona: Foment del Treball Nacional, Fundació Víctor Grífols i Lucas, Associació ActivaTT per la Salut, Generalitat de Catalunya.

Guersenzvaig, A. (2023). Hype AI: entre el márqueting, el apocalipsis y la cortina de humo. In Docencia en comunicación e inteligencia artificial. Barcelona: UAB, Facultad de Ciencias de la Comunicación.

Guersenzvaig, A. (2022). The goods of design: towards professional ethics for designers. In Open Talk at the Estonian Academy of Arts – Tallin: Estonian Academy of Arts.

Guersenzvaig, A. (2022). Design, responsibility, and self-enactment. In European Design Awards, European Design Festival. Tallin.

Guersenzvaig, A. (2021). Design as Self-Enactment. In AIGA at Home. Online: AIGA | the professional association for design.

Guersenzvaig, A. (2021). Design and responsibility: beyond ethical codes and obligations Blanc! N13, 21-23/OCT/2021, Barcelona, Spain.

Guersenzvaig, A. (2021). Preserving diversity: Design & Artificial Intelligence. In World Industrial Design Day. Online: FAD, World Design Organization (WDO).

Guersenzvaig, A. (2020). Professional Ethics in IA. World IA Day. Barcelona, Spain.

Guersenzvaig, A. (2020). The Goods of Design: towards professional ethics for designers. Service Design Days 2020, Barcelona, Spain. Online. 

Guersenzvaig, A. (2019). An introduction to lethal autonomous weapons and a moral argument against them. In Setmana de la robòtica social. Auditori Pompeu Fabra, Enginyers Industrials de Catalunya.

Guersenzvaig, A. (2019). From Inspiration to solution Jornada Internacional sobre Vigilancia y Seguridad Marítima, Sevilla, Spain. 

Guersenzvaig, A. (2019). La dimensión normativa del diseño y la ética profesional. In Jornada de filosofía sobre diseño. El diseño desde el arte, la ciencia y la tecnología. Facultat de Filosofia i Lletres, Universitat Autònoma de Barcelona, Bellaterra, Spain.

Guersenzvaig, A. (2017). ¿Cómo diseñar una Experiencia de Cliente de valor? OPEN de Experiencia de cliente en la era digital. Barcelona, Spain.

Guersenzvaig, A. (2013). Diseño, design thinking y toma de decisiones UXSPAIN 2013 Encuentro de profesionales de la Experiencia de Usuario en España, Valladolid, Spain. 

Guersenzvaig, A. (2009). Iluminando la caja negra: procesos cognitivos en diseño TEDx Madrid, Madrid, Spain. 

Guersenzvaig, A. (2008). Tu vida laboral (Panel) Fundamentos web 2008, Gijón, Spain.