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Seth Godin dice en How to make a million dollars:

One popular method is to make a dollar in profit from each of a million people. Or a penny from a hundred million. This is the China strategy. It almost never works.

It almost never works because the challenge of reaching that many people is just too great. It’s too risky and too expensive. Doesn’t matter that you’re only hoping for a dollar or a penny. The price isn’t the challenge, it’s the difficulty in spreading your idea.

Far easier to make a thousand dollars from each of a thousand people, or even $10,000 from a hundred organizations.

Si lo entiendo bien, esto se opone de manera antagónica al paradigma vigente de modelo de negocio de la web 2.0, el denominado Long Tail (Wikipedia), que basicamente dice que es mejor vender poco de mucho que mucho de poco. Tal vez el Long Tail funcione sólo para unos pocos casos concretos y no se pueda aplicar como regla a todo.

This entry was posted on 28/06/2007 at 12:58 and is filed under Teorías y explicaciones. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.